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OMC x Adobe Roundtable
We look forward to an engaging and insightful roundtable on
"The AI-First Edge: Redefining Competitive Advantage in B2B Marketing & Sales"
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Please take 5 minutes to share your thoughts with us and help shape the agenda.
Where is your organisation today on AI in B2B marketing and sales?
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A
First experiments, nothing in production yet
B
AI live in selected use cases
C
Systematic rollout underway
D
AI is embedded in standard processes
Where do you see the biggest gap or opportunity?
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A
Lead generation: identifying and targeting high-quality leads using AI-driven signals
B
Lead prioritisation & scoring: using AI to identify accounts and contacts most likely to buy
C
Long & complex sales cycles: supporting multi-stakeholder buying journeys with intelligent orchestration
D
Account Based Marketing: scaling personalised ABM with AI-generated insights and content
E
Measuring success: attributing marketing impact across long sales cycles and indirect channels
F
Data quality & integration: ensuring CRM, ERP and MAP data is AI-ready
G
Data insights & intelligence: leveraging AI to surface patterns, trends and actionable insights from existing data
H
Content personalisation: producing relevant content at scale for different personas and stages
I
AI efficiency & where to start: using AI to reduce manual effort and identifying the right entry points for your organisation
J
AI adoption & change: building internal readiness, skills and governance for AI-first marketing
Is there a specific topic / use case that you would like to discuss during the round table? Do you have any other suggestions for topics?
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What are you most excited to hear about? What do you hope to achieve by attending the Roundtable?
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Do you have any further comments, questions or remarks?
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Please leave your email address:
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